Approaches to identifying current and future customer market groups/segments at Memorial Hermann Sugar Land (MHSL) a US Acute Care community hospital and winner of the 2016 Baldrige National Quality Award, included: 1) The VOC methods and data, 2) overall market share and growth data, 3) market and industry trends, 4) competitor actions and decisions, 5)…

BPIR Categories

4.1.1 Identify market segments & target customers
1.3.2 Determine & provide customer contact mechanisms

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.

OR
X
X