Approaches to identifying current and future customer market groups/segments at Memorial Hermann Sugar Land (MHSL) a US Acute Care community hospital and winner of the 2016 Baldrige National Quality Award, included: 1) The VOC methods and data, 2) overall market share and growth data, 3) market and industry trends, 4) competitor actions and decisions, 5)…

BPIR Categories

4.1.1 Identify market segments & target customers
1.3.2 Determine & provide customer contact mechanisms

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