In August 1991 FSF (Financial Services Foundation Incorporated) bought the WPTF television station, an NBC affiliate, and changed its 'call' letters to WRDC. The management went on a preliminary marketing audit because they wanted to reposition the minds of viewers because of the reputation of the old station. Under its UHF license, WRDC's signal was…

BPIR Categories

1.2.2 Service strengths/weaknesses/opportunities/threats
4.1.4 Develop & implement marketing strategy

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