To capitalise on its 85% share of the small business accounting software market with its QuickBooks brand, and capture an even bigger market share, Intuit, a US software company, set up new services such as QuickBooks Site Solutions (an Internet tool that enabled clients to create a professional Internet presence) and QuickBooks Online Payroll. The new services generated four times and ten times more revenue annually per customer respectively than the original QuickBooks software. The company al...

BPIR Categories

3.2.1 Translate customer needs into product requirements
3.2.3 Develop&integrate technology/innovation into concept
3.2.5 Involve stakeholders in innovation & product/service development
2.1.2 Identify economic/industry trends

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