Whilst the 177,178 sq. Ft of Aurora, an iconic new office building in Glasgow, Scotland, was designed to rival anything available in London or indeed Europe, the developers, Commercial Estates Group (CEG), a UK property developer, knew that they had to overcome a perception that Glasgow was a city held back by its heavily industrial past to get tenants interested in moving to the city. CEG looked at the city’s infrastructure, the potential workforce and the economic benefits available and dev...

BPIR Categories

4.1.4 Develop & implement marketing strategy
4.1.2 Manage advertising & promotional activities

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