When Ford Motor Company discovered driver fatality rates were higher for drivers past the age of 50, it wanted to increase occupant safety for these drivers. In 1994 Ford engineers created the Third Age Suit that allowed engineers to simulate mobility, strength, and some of the vision limitations of someone nearly 30 years older. The suit added bulk and restricted movement in key areas of the body such as the knees, elbows, stomach, and back. Gloves that lessened the sense of touch and goggles t...

BPIR Categories

3.2.6 Review and improve design process
3.2.3 Develop&integrate technology/innovation into concept
3.2.4 Develop design plans
4.1.1 Identify market segments & target customers

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