To differentiate itself from its competitors Commerce Bank, a US Bank, designed products and services to appeal to hearts and capture minds. The bank provided easy neighbourhood access, early-morning and late-evening hours, a welcoming store environment, and a new Visa card with no fees for annual renewal, balance transfers, cash advances, late payments or exceeding…

BPIR Categories

4.1.4 Develop & implement marketing strategy
1.2.3 Identify new innovations that meet customer needs

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