An anonymous US internet service provider (ISP) separated its rate structure into three parts (lower than market, above the market, and at the market) and divided the customer base into three categories: (1) neophyte users - those unsure of how much they valued access to the Web and did not expect to spend much time online; (2) inexperienced users - those who spent more time online and found the Internet valuable, but knew little of alternative ISP prices; (3) experienced users - those well awar...

BPIR Categories

4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers

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