In 2003, following a 2000 merger Weaver & Tidwell LLP, a US accounting firm, began to develop its health care niche. The firm set up an internal health care niche board and conducted research on current clients, the marketplace and networking organisations. At monthly meetings the board mat and discussed advertising, speaking and networking opportunities,…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy

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