In 1999 Friedman LLP, a US accounting & consulting firm, began to look at real estate as a niche and formalised a niche marketing approach in its real estate practice. To build its visibility in the sector the firm planned its marketing efforts, sponsored seminars, exhibited in trade shows, advertised in real estate publications, and…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy

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