Marketing – Niche marketing approach draws on accounting firms experiences

Over the years Gorfine, Schiller & Gardyn PA, a US CPA and consulting firm, had developed considerable expertise in charitable work, not-for-profit organisations and unions and made a decision to pursue the not-for-profit niche. The firm set up a niche team of 8-10 members and targeted the larger not-for-profit organisations and unions in the Baltimore area. The team employed a variety of marketing tools including participation in and teaching classes for the Maryland Association of Non-profit...

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy