Porter Keadle Moore LLP, a US accounting firm, bought a local practice that had a community banking niche that already had a reputation and a client base in the sector. The firm sharpened up the niche strategy and included a focus on listening to and educating clients. The firm sponsored quarterly peer group meetings for…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy

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