Marketing – Niche Marketing strategy focuses on community banking

Porter Keadle Moore LLP, a US accounting firm, bought a local practice that had a community banking niche that already had a reputation and a client base in the sector. The firm sharpened up the niche strategy and included a focus on listening to and educating clients. The firm sponsored quarterly peer group meetings for newly formed banks and financial executives, and provided education, networking, financial benchmarking, guest speakers and Continuing Practice Education (CPE) for community ban...

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy