Member needs were ascertained through annual “listening sessions” through which key issues were identified. The most important need identified was assistance with improving commodity marketing skills. MGGA addressed this need via three core components: 1.) Marketing workshops consisting of formal classes which taught the fundamentals of how the marketplace worked. These were delivered throughout the…

BPIR Categories

4.1.4 Develop & implement marketing strategy
1.1.7 Review customer listening & learning methods
1.3.2 Determine & provide customer contact mechanisms

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