As the bull market of the 1990s began, safe, single-digit growth was out. In 1992, savings bond redemptions outpaced purchases of new bonds. In order to reverse this trend the Treasury Department's Savings Bond Marketing Office (SBMO) hired the Ball Group, a Baltimore, Maryland-based research and advertising company. After 18 months of market research, SBMO…

BPIR Categories

1.2.1 Product strengths/weaknesses/opportunities/threats

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.

OR
X
X