To help increase sales Procter & Gamble (P&G), a US based manufacturer, created networks of "buzz agents" to serve as an auxiliary sales force. Its first such network called Tremor was launched in 2001 and drew a 250,000 teenagers to help promote products of P&G to friends. Then in 2005 the company launched Vocal point, a word-of-mouth programme that grew to more than 600,000 mothers who shared samples, coupons and opinions with their friends. With this approach P&G harnessed some 750,000 teenag...

BPIR Categories

4.1.4 Develop & implement marketing strategy
4.2.1 Manage sales & sell products & services

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