In the 1990's, recognising a market existed for gadgets for aging customers with physical limitations Oxo International, a US tool manufacturer had discussions with aging consumers, chefs and arthritis sufferers. The firm then worked with an industrial design firm to produce easy-to-grip kitchen gadgets that allowed consumers to grip, twist, push and squeeze and yet be stylish and visually appealing. By 2006, under its Good Grip label, Oxo was producing over 350 products that utilized rubber gri...

BPIR Categories

4.1.1 Identify market segments & target customers
3.2.3 Develop&integrate technology/innovation into concept

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