This Strategic Planning Process (SPP) at Mesa Products, a US manufacturer of cathodic protection systems and 2006 Baldrige National Quality Award recipient, included both a long-term and short-term outlook of the future. During the SPP, the company vision and mission was reviewed and specific objectives were established to maintain the focus and direction of the company. The outcome the SPP was presented in a one-page document that clearly established linkages between the Vision, Values, and Mis...

BPIR Categories

2.1.9 Assessment of the internal/external environment
2.2.3 Develop vision and/or mission
2.2.4 Formulate and review business unit strategy
2.2.5 Integrate future foresight scenarios into strategy

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