The vision and values at Concordia Publishing House (CPH), a US religious publisher, were based on the mission statement of its parent organisation, the Lutheran Church Missouri Synod. The Vision Statement highlighted the key terms, strive, premier, and provider of choice, which clearly communicated the long-term direction to serve customers. Core Values were derived from workforce and customer engagement requirements. The Vision and values were deployed via Senior Leaders (SL) promoting them at...

BPIR Categories

2.2.3 Develop vision and/or mission
8.1.1 Leaders develop/manage org culture,vision&values

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