New Product Design process a good example of design-driven innovation

When it accepted an assignment to design a kitchen suitable for disabled citizens by one of Europe's largest kitchen manufacturers. Lucci Orlandini Design, an Italian product design company, decided to focus on several disability conditions and design something great. Design played a driving role at all development stages, including prototyping, working with suppliers, and in examining manufacturing solutions. Designers identified less expensive materials and reduced cost throughout the NPD proc...

BPIR Categories

3.1.1 Establish a design process
3.2.1 Translate customer needs into product requirements
3.2.4 Develop design plans