New Product Design Strategy focuses on design tools

Because the tools and formats that designers were using were incompatible with the tools and formats that developers frequently called on, Microsoft, the US computer company, decided to build a professional design toolset for designers and developers. A team was set up with the necessary security and autonomy to achieve a goal of getting the designer tools product to the market in 100 days. The team: 1. Took advantage of innovation planning processes specific to Microsoft that focussed on longer...

BPIR Categories

3.1.1 Establish a design process
3.2.3 Develop&integrate technology/innovation into concept
3.2.4 Develop design plans
1.2.3 Identify new innovations that meet customer needs