Because the tools and formats that designers were using were incompatible with the tools and formats that developers frequently called on, Microsoft, the US computer company, decided to build a professional design toolset for designers and developers. A team was set up with the necessary security and autonomy to achieve a goal of getting the designer tools product to the market in 100 days. The team: 1. Took advantage of innovation planning processes specific to Microsoft that focussed on longer...

BPIR Categories

3.1.1 Establish a design process
3.2.3 Develop&integrate technology/innovation into concept
3.2.4 Develop design plans
1.2.3 Identify new innovations that meet customer needs

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