In 2007, after 21 out of 23 of interviewed designers said that executives did not understand design and did not believe design was part of the culture, Microsoft, the US computer giant, focussed its strategic thinking programmes on helping designers and made user experience one of its core strategic pillars to drive innovation. Designers were taught leading edge techniques to develop compelling product ideas and to better address Microsoft’s distinct design phases of: understand; envision; spe...

BPIR Categories

3.1.1 Establish a design process
3.2.3 Develop&integrate technology/innovation into concept
3.2.4 Develop design plans

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