Product design and development at Nestle Purina Pet Care Company (NPPCC), a US based pet food and care products manufacturer and winner of the 2010 Malcolm Baldrige National Quality Award (Manufacturing Sector), was integrated into the strategic planning process. New products were designed to strengthen the relationship between NPPC and existing consumers, and / or…

BPIR Categories

3.2.1 Translate customer needs into product requirements
3.2.5 Involve stakeholders in innovation & product/service development
3.4.1 Design product/process/service enhancements

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.

OR
X
X