To create new dining concepts JUMBO, a Singapore based seafood restaurant chain and winner of the 2015 SPRING Singapore Quality Award for People Excellence, developed a methodology consisting of:1) market research; 2) Focus Group studies; 3) Leveraging on current capability/know-how; 4) Engaging Consultants; 5) Using Financial feasibility studies. One example of use was the creation…

BPIR Categories

3.2.1 Translate customer needs into product requirements

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