New Product Development – Portfolio Management techniques incorporated into innovation strategy

To maintain an optimum balance between risks and returns, stability and growth, Orona, a Spanish lift company, used portfolio management techniques to manage its full set of R&D projects. The innovation process was considered from idea to implementation alongside variables such as type of project, impact of the project on strategy, proposed funding mechanism, impact on product, and technological area of research. The specific technique used was a graphic representation of the variables listed in...

BPIR Categories

3.2.3 Develop&integrate technology/innovation into concept
2.5.4 Identify and manage risks
2.1.4 Assess new technology innovations