The Senior Vice President of Ogilvy Public Relations company based in Chicago reported that when Lockheed Martin managed the closely watched Lockheed/Martin Marietta merger, the company spent $2.5 million on a thorough corporate culture campaign. The Executives had a quest to build an ‘employee-stake’ concept of corporate culture. The company published a monthly four-colour newspaper…

BPIR Categories

10.4.3 Prepare & distribute publications
2.5.1 Communicate policies & strategies

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