Newsletter supports benchmarking initiatives

Shorts Brothers have used various forms of benchmarking. Strategic benchmarking was useful following privatisation. Internal benchmarking enabled familiarisation with the benchmarking process throughout the company and encouraged cross-functional communication. External benchmarking involving both competitive and generic benchmarking was also used. Shorts found that 95% of best practices came from generic/non-competitive benchmarking rather than through benchmarking the performance of competitor...

BPIR Categories

14.2.2 Benchmark performance measures with noncompetitors
10.4.4 Manage internal information & knowledge sharing