To provide members with a new service the Michigan First Credit Union, a technology-focused US credit union, set up a website, Michigan First's Member Showroom, to offer members and the general public one stop shop car purchasing. The Union partnered with the leading provider of private-label online and mobile car buying programmes. The site allowed…

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6.3.2 Provide the service
3.4.1 Design product/process/service enhancements

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