In 2007 the Fai Fong Bakery, which began as a started out as a food stall in a Malaysian town in 1938, relocated to a larger town and adopted a new business model - a one-stop shop. The new shop sold their famous wedding biscuits and also all the paraphernalia clients needed for a Chinese…

BPIR Categories

4.1.4 Develop & implement marketing strategy
3.4.1 Design product/process/service enhancements
2.2.4 Formulate and review business unit strategy

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