To identify strategic opportunities MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, conducted analyses of key information. The SWOT was used to select Company Action Plans (CAP) / Department Action Plans (DAP) to meet Strategic Objectives (SOs) and Organisational Goals (OGs). Key strategic opportunities pursued as intelligent risks were addressed with a CAP. The Action Planning Identification process, which allowed Employees to submit id...

BPIR Categories

2.2.4 Formulate and review business unit strategy
2.5.3 Develop and deploy action plans & projects

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