Opportunity Identification leads to change from traditional core business

In 2001 Verizon Communications, a US-based Communication services provider, recognised the opportunity offered as wireless alternatives and broadband became a practical reality for many households in the US. The company made a decision to move away from traditional, slow-growth core businesses and into more competitive and risky faster-growth areas including wireless and data services. The company disposed of slow growth units such as phone directories and made massive investments to move into a...

BPIR Categories

2.1.2 Identify economic/industry trends
2.2.4 Formulate and review business unit strategy
2.5.4 Identify and manage risks