In 1997 Kinepolis, a Belgian movie theatre operator, challenged the conventional wisdom that movie theatres had to be centrally located to capture foot traffic and spontaneous movie watchers. Entering the market when most observers believed that a movie theatre could not be a successful business proposition. Kinepolis opened the world's first megaplex, with 25 movie…

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2.1.5 Understand demographics
2.2.4 Formulate and review business unit strategy

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