Moving into the 1990's with its business in poor shape Harley Davidson (HD), a US motorcycle manufacturer, launched a cultural change process based on cooperative leadership and the involvement of employees creating and taking ownership of a new vision for the company. The company abandoned its old leadership approach of simply issuing instructions to employees…

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
14.3.6 Provide ideas management & innovation processes

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