When analysis revealed that poor performance in two customer relations departments in a US Fortune 500 company had led to low employee morale and inefficient work processes the company embarked on a project to create a dynamically new corporate culture. The project team set objectives, defined appropriate roles and responsibilities and used analytical methodology, including…

BPIR Categories

2.4.1 Design the organisational structure
8.1.1 Leaders develop/manage org culture,vision&values
14.3.6 Provide ideas management & innovation processes

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