To meet the challenge of developing broadly skilled business leaders to participate in the deliberate creation of a company culture, Microsoft, a US software developer, introduced a career model in 2004 which provided a powerful lever to drive sustainable culture change in a non-threatening approach. The concept was focused on employee motivation in the context of career opportunities and directly linked strategic business changes to employee behaviour and people systems to yield steady, sustain...

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
8.2.2 Create an environment for empowerment/innovation

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