To meet the challenge of developing broadly skilled business leaders to participate in the deliberate creation of a company culture, Microsoft, a US software developer, introduced a career model in 2004 which provided a powerful lever to drive sustainable culture change in a non-threatening approach. The concept was focused on employee motivation in the context…

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
8.2.2 Create an environment for empowerment/innovation

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