The owner of Beryl Companies, a US healthcare call-centre business, believed that earning employee loyalty would result in customer loyalty, and set out to create a fun organisational culture. A "culture committee" was instituted to listen to employee ideas and make recommendations. A positive work environment was created through activities such as dress-up days, company…

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
9.7.1 Encourage employee involvement and feedback
9.6.2 Manage employee satisfaction
13.1 Develop and manage supplier/customer partnerships

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