To stimulate product innovation and creativity, JUMBO, a Singapore based seafood restaurant chain and winner of the 2015 SPRING Singapore Quality Award for People Excellence, used competitions like the JUMBO Culinary Challenge. The challenge actively involved employees in R&D. Teams from different outlets first brainstormed to create new dishes for each of the stipulated categories…

BPIR Categories

3.2.3 Develop&integrate technology/innovation into concept
3.2.1 Translate customer needs into product requirements

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