Organisational Structure aligned to target markets

To meet a student growth objective the University of Worcester Business School, a UK University School, recognised that the organisational needed to be changed from one structured on the basis of subject expertise to one structured around three distinctive target markets: school/college leavers from the UK and overseas students seeking business and computing courses; the postgraduate market; and the local Continuing Professional Development (CPD) market. The School: 1. Replaced Subject Directors...

BPIR Categories

2.4.1 Design the organisational structure
4.1.1 Identify market segments & target customers