In 1997, when some its largest multinational customers began to request that suppliers provide a single point of contact for their IT and telecom requirements, Cable & Wireless, a UK-based IP voice and data services provider, created a centralised organisation - Cable & Wireless Global Markets - to provide solutions for corporate telecom networks. Because the company failed to get its regional business units to let go of their profitable corporate customers. and because the company did not secur...

BPIR Categories

2.4.1 Design the organisational structure
4.1.4 Develop & implement marketing strategy
2.2.4 Formulate and review business unit strategy

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