In the mid 1990's Ericsson. a Swedish provider of telecommunication and data communication systems, began a 3-level strategy to build capability through the development of its organisational structure. The company at: Level 1: Set up a project organisation to design, build and support a mobile communications network in the UK, and set up further organisations to sell and deliver integrated solutions elsewhere in Europe. Level 2: Established Ericsson Services as a stand-alone division in 1999 to...

BPIR Categories

2.4.1 Design the organisational structure
2.2.4 Formulate and review business unit strategy
4.1.4 Develop & implement marketing strategy

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