Fairytale Furniture, a UK manufacturer of furniture for children, sold its products via a website and relied heavily on outsourcing to keep overheads down. The company outsourced logistics, sales and customer care to a warehouse and fulfilment house. Orders went straight to the warehouse who selected the most cost effective courier for delivery and handled…

BPIR Categories

2.4.2 Create and implement outsourcing strategy
1.3.2 Determine & provide customer contact mechanisms

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