Faced with ageing machinery pushed to its limits of engineering capability, too much time devoted to chasing low value business and insufficient time spent on developing further its already strong brands, Vimto Soft Drinks, a UK soft drink manufacturer, made a strategic decision in 2003 to out source production and distribution of the company’s range to Cott Beverages. An open door policy between the companies was adopted. Cott appointed a team to aid the new regime and schedules were formed f...

BPIR Categories

2.4.2 Create and implement outsourcing strategy
2.2.1 Obtain stakeholder input into strategy formulation
5.2.2 Work with suppliers/outsourced contractors
15.1.1 Strategy success measures & performance indexes

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