Performance at MidwayUSA, a US retailer of shooting and hunting products and winner of the 2009 Malcolm Baldrige National Quality Award (Small Business Sector), was measured by Company Key Measures (CKMs), direct measures of performance toward Company Goals (CGs). Execution of the Strategic Plan (SP) was tracked with a measure attached to the SP that and showed the percent complete of the SP compared to where it should be at any time throughout the year. Daily results were aggregated into monthl...