Positive media hits recorded by Singapore’s Maritime and Port Authority (MPA) increased steadily from 519 in 2011 to 1,113 in 2015, mainly due to the number of media reports generated from MPA announcements and events, and greater efforts to pitch to the media stories about Maritime Singapore. In 2014 MPA ran a 10-week series in…

BPIR Categories

13.5 Develop public relations program
15.6.15 Continuous improvement & general measures

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