To proactively respond to a dynamically changing marketplace, a US insurance company used prediction markets gauge the impact of government regulations on its business, and for competitive analysis of other insurance providers. The use of the prediction market tool enabled field employees to stay abreast of competitors and the regulatory environment to continue to offer a compelling product to prospective customers. As a result the company was able to address competitive threats more rapidly tha...

BPIR Categories

2.1.1 Analyse & understand competition
10.2.4 Use analytical techniques on data
2.5.4 Identify and manage risks

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