McCann Health, a provider of strategic, creative and integrated marketing services for the healthcare and medical community, was a Finalist at the New York Festivals Global Awards 2017 for ‘The Blue Dot’ advertising campaign for the United Diabetes Forum, India. ‘The Blue Dot’ was an Educational Awareness campaign in the ‘Advertising to the Consumer /…

BPIR Categories

13.5 Develop public relations program
4.1.1 Identify market segments & target customers

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