Magellan, a UK aerospace systems supplier, applied cost-management techniques throughout the product life cycle of its Stylus Zoom camera and achieved significant cost reductions. Initially the company used Target Costing to identify the price at which a new camera model would sell, determined the free-on-board price and established its target cost. Four other cost management techniques were then applied during manufacturing, three (product-specific kaizen costing, general kaizen costing and fun...

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