In the late 1990's, Proctor and Gamble (P&G), a US provider of branded products and services, was faced with changing market demands, poor performance in getting initial time to market right, and significant revenue loss due to lack of scale and leverage. The company set out to develop a world-class specification management system and adopted a PLM system to manage its information assets in relation to how its products were configured, built, maintained and evolved . The product data management ...

BPIR Categories

3.2.2 Develop product lifecycle &development timing target
10.4.4 Manage internal information & knowledge sharing

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