Singapore’s Maritime and Port Authority (MPA), employed comprehensive innovative communication methods and a proactive media strategy to engage with MPA's national stakeholders in order to create an awareness about industry and to promote Maritime Singapore. MPA engaged national stakeholders through the following industry engagement channels including these and many other promotional activities: 1) Industry initiatives,…

BPIR Categories

4.1.2 Manage advertising & promotional activities
2.2.1 Obtain stakeholder input into strategy formulation

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