Quality Function Deployment (QFD): Regaining market share

Puritan-Bonnet's market share for its medical device, the spirometer (measuring lung capacity), had been halved over the 1988-1990 period. A major rival competitor, Welch Allyn, had introduced a basic, no-frills model called PneumoCheck at US$1995, less than half of Puritan-Bennett's price of US$4500. With the help of a consultant, QFD (mainly the House of Quality concept) was employed in 1990 to design an innovative, modular spirometer named Renaissance(TM), which was very portable, could be ne...

BPIR Categories

14.3.2 Implement an improvement approach/method/technique
3.2.1 Translate customer needs into product requirements