Although it had been making significant productivity gains during the 1990s, E I Dupont De Nemours & Co, a US-based chemical company, achieved an average revenue growth of only 0.6%. Management realised its long-term sustainability was at risk and that its core businesses were not capable of realising its growth ambitions. To rationalise its businesses…

BPIR Categories

2.1.2 Identify economic/industry trends
2.2.4 Formulate and review business unit strategy
2.5.4 Identify and manage risks

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