BPIR Categories
3.1.1 Establish a design process3.6.1 Manage product/process/service development
15.6.3 Design of products, services or processes
A large household products company in the USA had suffered financial losses and brand erosion as a result of two significant product recalls. To integrate best product management practices into its organisational culture and avoid future product recalls the company initiated a major process improvement programme, and: 1) Published aggressive goals and wrote the them…
3.6.1 Manage product/process/service development
15.6.3 Design of products, services or processes
3.6.1 Manage product/process/service development
15.6.3 Design of products, services or processes