A large household products company in the USA had suffered financial losses and brand erosion as a result of two significant product recalls. To integrate best product management practices into its organisational culture and avoid future product recalls the company initiated a major process improvement programme, and: 1) Published aggressive goals and wrote the them…

BPIR Categories

3.1.1 Establish a design process
3.6.1 Manage product/process/service development
15.6.3 Design of products, services or processes

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